Course Schedule
PRCA 3334 01F —
Social Media and PR
CRN 51001
3.0 credit hours
Examines emerging social media forms, centered around contemporary public relations principles and practice, as it relates to the history, ethics, and practice of public relations. Students will become familiar with basic social media analytics, and will be able to implement social media plans as part of strategic communication campaigns. Topics to be covered include, but are not limited to: the development of social media, analytics, social media news releases, elements of a social media campaign, and other emerging web technologies. Prerequisite(s): A minimum grade of "C" in any of the following: PRCA 3330, MMJ 3100, or MMFP 2335.
Course Details
| College |
Arts and Humanities |
Instructor |
Higgs, Haley |
| Location |
Online Course |
Seats Available |
Full!
(30 / 30)
|
| Instructional Method |
Fully at a distance
More than 95% of class sessions are delivered via distance education technology. This course may require students to travel to campus/designated instructional site to attend orientation, take an exam, or participate in other on-site experiences.
|
Waitlist Available |
No Waitlist Available
|
| Schedule Type |
Asynchronous Instruction
Asynchronous Course: Instruction delivered online without specified meeting days, times, or location.
|
Material Cost |
N/A |
| Semester |
Summer 2024 |
University Store |
Online
|
| Term |
Minimester I |
Course Fees |
N/A
|
Meeting Times
| Dates |
Days |
Time |
Building |
Room |
| May 13 - June 13, 2024
|
- |
-
|
- |
- |