Course Schedule
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MKTG 3132 01E — Integrated Marketing Comm
CRN 50350
3.0 credit hours
This course helps students develop the skills and knowledge they need to create and execute effective marketing campaigns. In this course, students will learn how Integrated marketing communications (IMC) helps businesses integrate all of their marketing channels to create a consistent message that resonates with their target audience and drives results. This course will provide students with a comprehensive understanding of IMC. Students will learn about the different marketing channels, how to develop an IMC plan, and how to measure the success of marketing campaigns. Students will also have the opportunity to apply their learning to real-world case studies. Prerequisite(s): A minimum grade of "C" in MKTG 3131.
Course Details
| College | Business | Instructor | Dai, Bo |
|---|---|---|---|
| Location | Online Course | Seats Available |
2 open
|
| Instructional Method | Entirely at a distance This course is delivered 100% through distance education technology. No visits to campus/designated instructional site are required. | Waitlist Available | No Waitlist Available |
| Schedule Type | Asynchronous Instruction Asynchronous Course: Instruction delivered online without specified meeting days, times, or location. | Material Cost | N/A |
| Semester | Summer 2025 | University Store | Online |
| Term | Minimester I | Course Fees | N/A |
Meeting Times
| Dates | Days | Time | Building | Room |
|---|---|---|---|---|
| May 19 - June 20, 2025 | - | - | - | - |